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Home Staging: The Investment That Pays You Back

Writer: Ashley TapleyAshley Tapley

Updated: Feb 18

By Ashley Tapley, owner of House Candy Home


Thinking about selling your home? Whether it's occupied or vacant, staging is one of the smartest investments you can make. A well-staged home attracts more buyers, sells faster, and often for a higher price. In fact, House Candy Home staged properties have sold for an average of 5% over the listing price—that’s $75,000 extra on a $1.5 million home!


Does Home Staging Really Work?

Absolutely! Here’s what the latest numbers say:

Faster Sales – Staged homes sell up to 73% faster than unstaged homes.

Higher Offers – Staged homes can sell for up to 25% more than their unstaged competition.

More Buyer Interest – 82% of buyers’ agents say staging helps clients visualize the home as their own.




Why Does Home Staging Cost What It Does?

Many people don’t realize the time, effort, and expenses that go into professional home staging. But when you consider the return on investment, it’s clear that staging is well worth it! Here’s what goes into the process:

Expert Design & Strategy – Stagers know how to make spaces feel bigger, brighter, and more inviting to buyers.

Curated Inventory – High-quality, on-trend furniture, art, and décor are carefully selected to elevate your home’s look. A three-bedroom home can easily require $20,000+ worth of inventory to create that "must-have" appeal.

Logistics & Labor – Staging involves a full team, including designers, assistants, warehouse managers, and professional movers.

Planning & Execution – From sourcing and assembling furniture to staging and de-staging, every detail is carefully managed.

Storage & Moving Costs – Transporting and storing furniture requires warehouse space and insured movers.

Business & Overhead Expenses – Staging companies cover office space, marketing, contracts, software, and more to keep everything running smoothly.

Professional Training & Certifications – Ongoing education ensures top-tier staging results that help homes sell faster and for more money.


From design expertise to logistics and execution, home staging is a meticulous process—but one that pays off in a big way when selling your home! 🚀


Staging Isn’t Just for Vacant Homes!

Even if you’re living in your home while selling, a pre-sale consultation can help you declutter, rearrange, and enhance your space. A photo-ready styling session makes sure your home looks incredible in listing photos—the first impression buyers will see!


At House Candy Home, we specialize in making homes look their absolute best. Founded by award-winning designer Ashley Tapley, we were named Best Home Staging Company on the West Coast by Apartment Therapy.

Ready to get your home sold for top dollar?



 
 
 

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